Manor Marketing
Full-service PR & marketing communications agency

Blog

A collection of thoughts from Team Manor

Do you have a strategy or are you just winging it?

Manor Marketing, now in its 16th year, prides itself on being a full-service PR, marketing, sales and strategy agency.

And it’s the strategy aspect that many people forget, but at their peril. Strategic planning is just as key to any out-bound communications programme as it is to a product or service launch. While still important, issuing press releases and hoping they’ll be read somewhere by someone important is no longer enough, on its own, to generate sales leads or reinforce brand identity.

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Why change or update your website?

It’s a new year. 2017. And new initiatives and targets for your company have either already been set or will be shortly.

So, does your current digital marketing offering reflect your new focus and vision or is it hindering your success? Does it back up your sales message? Is it out-of-date? Is it stale and uninviting? Is it boring and uninspired? And that’s just your website. What about social media?

One thing at a time.

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Getting my geek on with VR

I have been in this industry for more than 16 years and have done everything from working for one of the largest exhibition organisers in the industry to marketing and now, PR. I often joke that I’ll one day be an engineer and then I can say that I have tried it all. I won’t of course, I’m not in the least bit technical and don’t pretend to be, but that doesn’t mean to say that I’m not excited by the technology that I encounter in this industry.

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Does PR Really Benefit Sales?

Although sales and marketing (including PR) are regularly put together, they rarely understand or appreciate each other. Traditionally, one is trying to make it and one is trying to spend it. 

So, in today’s world of cutting costs and making every £, $ and € count, any outbound communication needs to support sales and sales needs to respect what marketing is trying to do for it.

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