Inflexible is Inexcusable
Manor Marketing, a full-service PR, marketing and sales strategy agency, is celebrating 15 years in business, specialising in outbound communications for clients, some with in-house marketing teams, and some without. Flexibility has never been more important in broadcast, and marketing consultancy is no exception, so we tailor our approach and level of service to fit what’s actually required, and sometimes have to be brutally honest about what we see as necessary versus the in-house perception. That flexibility and insight has led us to assisting companies, our specialty being SMEs, through everything from new product launches to MBO and VC journeys. Although we built our reputation by working with broadcast manufacturers, facilities companies, and professional associations, we’ve recently diversified into education, health, and even beauty. As I said, flexibility.
But no matter who we consult for, everything we do has a commercial focus. We’re not just about getting print and online articles published. We tailor content to be pushed through multiple platforms, which obviously includes social media, home pages, sales collateral, etc. Our technical knowledge ensures that we can communicate messages from the very basic to the very complicated, depending on the intended audience. However, behind it all, the end goal is to ensure our clients are highly visible to decision makers and therefore, potential revenue generators.
Of course, if you can’t measure success, how do you know you’ve succeeded? Measuring and monitoring communications is a passion for us, and we’ve invested in the latest software to validate the value of every campaign. We also invest in specialist personnel – for instance a digital communications manager – to ensure that all the latest technologies and techniques are applied for the good of our clients.
Now, despite all the technology and technique at our disposal, there’s still no substitute for face-to-face meetings to determine what’s really important and how to promote it. Ideas emerge from face-to-face meetings that can never come out over email, phone, or video call. Modern technology offers fabulous tools, but there’s nothing like a good old chin-wag.
15 years in business teaches you that, sometimes the hard way. But the value of lessons learned surely make life easier.
It also makes life a lot more flexible.