NAB Editorial Appointments – how different works
NAB is a massive investment, and managing expectations is made all the harder by the amount of pressure to launch that new product, get that customer signed or make that alliance.
NAB is a classic sales, marketing and technology mix. All three resources are needed and are just as important as the other.
Manor Marketing gets involved in two out of the three – sales and marketing – and helps manage those expectations.
One of the biggest pressures for any PR/Marketing Agency around an exhibition/tradeshow is the setting up of editorial appointments. The media is only interested in new announcements and their time is extremely limited.
So, how are you going to get your client message across – especially if the announcement is important for your client, but not necessarily seen in the same way by the media? Tricky…
Manor Marketing decided to take the pain out of the setting up of interviews and the pain of having to take a senior member of staff away from a potential customer.
It’s all about preparation. Months in advance. And giving the media what they want, when they want it and how they want it. It’s a win-win for the client and the media and the response has been incredible.
But yes, you’ll still see Manor Marketing at NAB because all that preparation months ago led to requested appointments.
How different is that??