Social media, videos and podcasts play a crucial part in promoting the strategy of any new technology, installation or brand. But these platforms demand immediate, proactive and reactive attention. When it comes to videos, statistics prove that many people watch with the sound off rather than actually listen. That's one reason why podcasts are growing in popularity. How this content is presented is vital for your brand and messaging..Read More
Although sales and marketing (including PR) are regularly put together, they rarely understand or appreciate each other. Traditionally, one is trying to make it and one is trying to spend it.
So, in today’s world of cutting costs and making every £, $ and € count, any outbound communication needs to support sales and sales needs to respect what marketing is trying to do for it.Read More