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Pixel Power prepares Craft Channel graphics in 10 seconds flat

Pixel Power, the automation, branding and graphics innovator, with partner Broadcast Graphics and Control have developed a direct interface via an app to produce the graphics for an entire show on The Craft Channel in around ten seconds. The interface operates via an app directly connected to the Craft Channel website database.

“To prepare all the graphics manually would take longer than the show itself,” explained Stephen Mills of Broadcast Graphics and Control. “Each of the Craft Channel shows is an hour long and contains anything upwards of 15 products, each of which needs a display of the product code, description, price, product and brand image, payment terms and more.”

The complications increase once on air, due to the large number of pages, fields and trigger keys which would be needed for manual operation live on air. Broadcast Graphics and Control also provided a complete operator application with context-sensitive control of the entire show within a familiar Windows environment. To provide resilience, the operator app does not require a connection to the database: the graphics are prepared in advance then operated from the loaded job.

“There is no way we could have built this job without Pixel Power’s remote control XML interface, and without the in-page scripting capability,” Mills said. “The feedback from the client has been incredibly positive, and I think they would probably agree that we have delivered more than they were expecting.”

Pixel Power CEO James Gilbert added “Our scripting and automation facilities are extensive, because that is what broadcasters need today. Whether it is a niche service like The Craft Channel or a national broadcaster, they want to set up templates and business rules and let the graphics appear automatically, leaving skilled designers to work on the creativity not on the repetitive tasks. Thanks to Stephen and Broadcast Graphics and Control, this is a showcase project for the practicalities of automated processes and workflows.”

Pixel Power will be showcasing graphics capability at BVE on stand G44, CABSAT on stand Z1-111 and NAB on stand SL5922.

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