Podcasts are fast becoming the alternative way to content consumption on-the-go. Be it on your laptop, mobile, whilst travelling, as part of a group meeting or outbound communications, this method of communication shouldn't be underestimated. Just like with our VPR (video press releases) or videos in general, it's another way of getting across your message to the media, customers, partners, etc. And with a podcast, you are privy to opinions, industry information, as well as the latest technology/services available as part of a series. It's not just a one-off. It's a style of communication that doesn't date and can always be referenced.
The reaction we've had to our podcasts has been terrific. Some examples of podcasts can be listened to here: