Manor Marketing understands what works for the trade press and what doesn’t. We have comprehensive, long- standing relationships with all relevant press, be they broadcast, telco, post production, cable and satellite or new media. Utilising a sophisticated CRM system, our extensive contact database is categorised into not only publication type (online and print) but global regions and specific technology interests.
PR shapes the public opinion of your company, your people and your products, all of which combine to influence sales and, where applicable, shareholder value. Manor Marketing understand the different requirements of each organisation, and that those requirements can evolve over time, sometimes at short notice. All press material is composed to be commercially aware, technically accurate and journalistically sound within the framework of short, medium and long-term objectives in order to maximise the potential for being covered by a wide range of digital, print and social media outlets across multi-platform devices.
analysis & monitoring
Manor Marketing believes that it is possible to monitor and measure the output of PR/marketing campaigns and has invested heavily in this. The monthly and annual reports are designed to be presented to management and other stakeholders, as well as for internal purposes.
Consultancy & Projects
Nearly 30 years of experience in the technology and broadcast industry brings a wealth of commercial understanding. Manor Marketing personnel are regularly employed as Interim Head of Sales and/or Marketing and have a proven track record of success. Projects also include analysing and entering new markets, as well as re-establishing a market presence.
Manor Marketing believes that all generated material should be seen as commercial and used not only in media-related PR, but also on the website and as part of the sales offering (toolset) to secure further installations. With the current state of the market and economy, the business and ROI strategy (as in the use of the equipment supplied as part of the installation and why it was chosen), consultancy, as well as the risk management offered, needs to be highlighted and a strong message throughout all communications. You have multiple offerings and need to be seen as a benefactor to the customer, rather than a straight supplier. The media, and therefore, market, need to be looking to you as an authority, choice and leader going forward – making the difference in a very positive and focused way.
Manor Marketing is totally focused on your goals, strategies and objectives and will ensure your success by being involved from initial campaign planning right through to the final implementation.
Working as an extension of your team – either as a mentor or leader – Manor is results-led and will work diligently to achieve your desired results.
Underpinning everything that Manor Marketing is responsible for and involved in is your brand. And the management of that brand. Working as a partner, we ensure your brand is consistent, recognised, appreciated and understood using all the latest technology available.
Manor Marketing has a dedicated Digital Communications Manager to handle all aspects of social media.
We understand the importance of your social media presence – it’s a vital part of the marketing mix and needs constant, as well as consistent attention. The use of social media - Twitter, LinkedIn, Facebook, Instagram, Snapchat, etc. is now critical to continued brand recognition and spreading the message wider and faster. It has a direct and immediate impact on influencing the market and therefore, potential revenue.
Manor Marketing recognises that trade shows absorb the largest percentage of many marketing budgets, and that’s because their importance is unrivalled. We have developed close working relationships with all major event organisers that enables us to maximise the value of your trade show spend (advertising, stand design, branding, promotions, sponsorships, etc.). Of course, we also work closely with the associated media partners and show dailies to ensure a unified message leading up to, during and after the event.
We can secure suitable venues for dealer meetings, relationship- building dinners and, importantly full press conferences at trade shows and other events. We fully understand the expense that a modern trade show requires and therefore, the importance of a clear, united approach with a solid focus and objective.