Exhibiting at a trade show takes time, effort and costs a lot of money. It’s probably one of the biggest marketing investments your company will make.

If you have a great stand ready to attract visitors then make sure your staff don’t let you down.

IBC 2016 is just around the corner, it’s never too early to run through a ‘booth etiquette’ lesson with the staff who will be your company ambassadors.

They way your staff present themselves (visually and verbally) to visitors has a huge influence on your trade show success.

Here’s our Infographic (part one)