Podcasts are becoming increasingly popular across the globe.
Why? Well from the audience’s perspective they are easily digestible content. They can be listened to from a mobile device – at home, in the car, on the train.
From a marketing perspective it is a quick and relatively simple way to get your message across, or to establish yourself as an influencer in your specific market. Easy to record, a podcast has a human touch you simply cannot obtain with the written word.
And like all great content, it’s easy to share in your email marketing, on your website or on your social media channels.