Rohde & Schwarz targets a sustainable and connected future with 5G Broadcast at MWC23

manor marketing curve
24 Feb

Rohde & Schwarz targets a sustainable and connected future with 5G Broadcast at MWC23

Rohde & Schwarz, a global leader in broadcast media technologies, is leading a unique live demonstration of 5G Broadcast at Mobile World Congress 2023 (stand 5A80, Fira Barcelona, 27 February – 2 March). This end-to-end proof of concept, staged in co-operation with technology partners including Qualcomm Technologies, Inc., Spinner, Cellnex, Ateme and the Academy of Broadcast and Science (ABS) in China, will see a broadcast stream transmitted across the city, showing its value as a means of delivering media and multicasting data.

Transmitting to smartphone form factor powered by Qualcomm Technologies, R&S will show how 5G Broadcast provides exciting new business opportunities for network operators, exclusive content providers/owners and OEMs. As well as empowering new media services like nation-wide and localized exclusive live media to mobile devices, it also opens up valuable new services for unparalleled In-Venue and In-Car customer experiences.

The next era of broadcasting is also committing to a safer connected world with public safety features during critical situations where it simplifies the relationship between citizens and public authorities.

5G Broadcast - a native 3GPP standard, has been recently a major topic within ITU-R to be endorsed as a new worldwide DTT standard. A universal recommendation that will ease the regulatory adoption around the globe. The new broadcasting technology will not require necessarily cellular bandwidth as it uses broadcast transmission and is capable of being received by mobile devices with no SIM. It brings broadcast and multicast capabilities with high spectral and energy efficiencies, contributing to a future sustainable broadcasting world.

“This has the potential to transform the way content services are delivered, without compromising existing mobile cellular communications,” said Manfred Reitmeier, VP broadcast and amplifier systems at Rohde & Schwarz. “These are key messages for the decision makers from around the globe at Mobile World Congress and, working with our valued partners, we are excited to showcase 5G Broadcast and its capabilities, ready for commercial roll-out.”

Lorenzo Casaccia, VP, Technical Standards and Intellectual Property at Qualcomm Technologies, Inc. added “We are delighted to support the Rohde & Schwarz team at Mobile World Congress 2023, to show how the delivery of digital TV content over 3GPP standardized technology can look without the need for additional chipsets. We have repeatedly proven that 5G Broadcast is here today, and we hope that as many visitors as possible will experience it first-hand.”

The demonstration will run continually throughout Mobile World Congress 2023. See 5G Broadcast, and other R&S solutions for mobile communications, at stand 5A80.

 

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