We are currently living in a world of unprecedented change. More people are working remotely, businesses are fighting for survival. We have witnessed the cancellation of numerous tradeshows and events which can be detrimental for many reasons. Obviously, there is the monetary implication – lost flights, non-refundable hotel fees, stand costs (I could continue but you get the idea) and more importantly the valuable face-to face meetings with suppliers, dealers, partners and customers, old or new. Unfortunately, many companies see marketing departments as an unnecessary overhead and are often the first to take the hit. This could not be further than the truth. This is where marketing comes into its own. Doing it right could successfully navigate your company through the storm and even make it stronger.
Right now, your brand is everything. You need to ensure that you stay at the forefront of your partners, dealers and customers minds. Show you understand their pain points, their needs, give them the support they seek and advise them. Provide them with all the tools they require to make their business work – make yourself indispensable! People buy from people – take the time to build that relationship – it will be rewarding in the long run. Like they say, it’s a marathon not a sprint! Make your brand stand out as the go-to company – everyone remembers good service and support.
With remote working becoming the norm, more webinars, online demonstrations and press conferences are being promoted on a daily basis. Daily back-to-back online meetings are exhausting. Ironically, sitting at home and facing people via a computer is much more draining than real life physical interaction. With this is mind, when hosting an online event (whatever it may be) make sure you keep it short and snappy – people no longer have to attend and chances are they have signed up because they want to, not because they have to. Concentrate on the most important messaging you want to get across, make sure you don’t drown it out with unnecessary chatter; you’ll lose their attention and the message may be missed. Remember, there is nothing stopping you following up at a later date.
With different regions coming out of lockdown and back online at differing times, your partners, dealers and distributors, as well as your customers, will be getting back to work. Your dealers, distributers and partners are your field sales team. They have the ability to reach out to places you cannot. Equip them with the right material now. It’s the perfect time to regionalise and personalise your collateral; get them translated into the appropriate language; make them relevant – cut out the unnecessary. Host online events, write HTMLs in their native language, give them everything they need in a format and language they can understand.
There’s no doubt that how we work has changed – a vast number of industry sectors now all require online communication. Take the time to investigate how your products could fit in and benefit. The home has become the new office, the studio, the heart of many operations. There is a world outside of broadcast, now is the time to embrace it!
Getting your news out there is important, but business continuity is vital. Its about forging those relationships, maintaining those relationships and making yourselves the go-to brand for knowledge, support and of course products. Marketing is key to success – utilise it!
London, UK, 4 May 2020: Mo-Sys Engineering, a global leader in real time camera tracking and remote systems, is proud to announce a collaboration with Panasonic. The AW-UE150 and the Mo-Sys StarTracker module will empower AR and virtual studio graphics by together creating engaging content with natural depth and changing the perspective of the virtual background.
Previously planned to launch at NAB, the webinars will be co-hosted by Panasonic and Mo-Sys and will showcase the new Panasonic AW-UE150 - a 4K, wide-angle lens, PTZ head with absolute camera tracking for AR and virtual studio application. With Mo-Sys StarTracker, the venue or event is no longer restricted to a fixed camera position and can be more creative using the PTZ head on a jib, crane or a dolly for unlimited camera motion.
There are two sessions on offer:
10:00 (BST) - Thursday 7th May 2020 - Sign-up to webinar
18:00 (BST) - Thursday 7th May 2020 - Sign-up to webinar
Mo-Sys CEO Michael Geissler said, “Although disappointed that we could not launch at NAB, these webinars are a fantastic opportunity to demonstrate this innovative collaboration, helping a wide range of customers generate immersive and engaging content for AR and virtual studio applications. We are proud of our partnership with Panasonic and excited to showcase what is possible.”
Cambridge, UK, 1 May 2020: Well known, highly experienced project manager Kit Barritt has joined Pixel Power in the newly created role of training manager. Bringing with him a wealth of experience in creating and delivering training and induction processes to broadcasters and production facilities worldwide, Barritt will bring a fresh slant on training: internal and external; on site and online.
“Pixel Power is at the forefront of the industry as television moves to virtualized and cloud-based solutions,” Barritt said. “The company recognises that this means a shift in skills set, so training is a critical factor in the success of any project. My role is to strengthen training as an integral part of the Pixel Power offering, ensuring our customers achieve their business, operational and technical goals.”
By building training and skills development into the project, Pixel Power aims to ensure the customer and implementation team remain closely engaged, understanding and approving each phase. Through his understanding of solution development – most recently he was project manager on a large-scale station refurbishment in the Middle East – Barritt will ensure timely and appropriate training, adding further to Pixel Power’s reputation for successful delivery, from the initial approach throughout the systems’ lifecycle.
“While Kit joined Pixel Power at a great time for us it’s a challenging time for everyone in the industry – he hasn’t been able to meet many of his new colleagues personally yet! It is clear to us that broadcasting and production will be changed by the current crisis, and we have to be prepared for a new normal,” said James Gilbert, CEO of Pixel Power. “Social distancing has really demonstrated how invaluable automated workflows can be, and how new workflows and operating procedures need to be brought on line swiftly and surely.”
“That is why we are investing in training and support, not least by recruiting Kit to the team,” Gilbert continued. “Kit will not only work with our project teams on major new installations, he will use his experience in online training and skills development. Expect more focused webinars and ‘how to’ quick tip videos from us.”
Kit Barritt joined Pixel Power in April 2020, reporting to Peter Crouch, head of global support and services. Based at Pixel Power’s corporate headquarters in Cambridge, UK he has a worldwide brief.
Cambridge, UK, 23rd April 2020: Pixel Power is hosting a massive personalised customer engagement programme with a series of over a hundred one-to-one online meetings over the next six weeks. The aim is to replicate the best and most important aspects of a tradeshow - conversations with customers about their projects and how our technology can help.
“Listening to our customers’ needs is at the heart of what we have always done at Pixel Power – it’s why we are trusted to deliver on what we say we will”, explained James Gilbert, CEO, Pixel Power. “At this time of global lockdown and with all tradeshows either cancelled or postponed, we wanted to find an alternative method to replicate those confidential one-to-one meetings between our customers and technology colleagues”.
“We believe that this ‘new normal’ offers new opportunities too. Software defined, virtualizable playout solutions enable broadcasters to be very flexibile very quickly and we are already witnessing this with existing installations. While this is a challenging time for us all, we are busy helping customers manage playout infrastructure in ways that were just dreams only a couple of years ago. Their investments in virtualizable, flexible master control playout are paying off”.
Showtime Pixel Power is replacing social-distancing with social-connecting while maintaining the physical distancing measures in place throughout the world. The Showtime Pixel Power programme delivers hundreds of one-to-one online meetings that bring together end users, product managers, development engineers and business owners to discuss exactly what they would have discussed at tradeshows like NAB.
Gilbert continued, “Our calendars are filled with online demos, videos and webinars, so the value of our Showtime meetings is connecting with people one-to-one. Mass marketed webinars are useful but nothing beats personal communication. These online meetings are crucial for us to continue listening to our customer’s plans and goals and offer them support and innovative solutions.”
Showtime Pixel Power will run for six weeks.
" How we market what we do and how we do it is critical right now."
Throughout the past nineteen years, Manor Marketing has faced many challenges albeit none such as those we face today amidst the COVID19 Pandemic. Marketing and branding have never had a more important role in business continuity than now. In this short IABM TV interview CEO Jennie-Marwick shares her top marketing tips and ideas for business continuity in these unprecedented times.
Aldermaston, UK, 02 April 2020: GB Labs, the global leader in intelligent storage solutions, has today announced the appointment of Howard Twine as Chief Product Officer. Twine joins GB Labs from EditShare where he held the post of Director of Software Strategy for the QScan Brand.
Twine's experience spans many different sectors of the industry. Prior to EditShare, Twine was the Chief Operating Officer at Vidcheck. With a strong background in workflow and technology he has been instrumental in bringing MAM solutions to market as well as the first productisation of LTFS for the industry.
At GB Labs, Twine will be leading the interface between GB Labs users, technology partners and the development of new technologies – maintaining and enhancing GB Labs market leadership.
GB Labs CEO-CTO Dominic Harland said, "Twine joining has enabled us to promote Duncan Beattie to the role of Chief Solutions Officer. This is a newly created position in response to market demand and our customer/partner requirements.
"It allows Beattie to concentrate on the identification, development and delivery of our solutions to a wider market demographic, as well as working more closely with our sales team, strategic partners and end customers."
Harland concluded, "Beattie’s unparalleled storage expertise, together with Twine’s 23 year experience, is vital to our business continuity strategy and the timing of this announcement couldn’t be better."
Manor Marketing is geared up to work from home #WFH. Everyone has mobiles, laptops and another screen to use. Everything is online and shared. #RemoteResponse and #BuisnessContinuity is our total #focus for our #clients and our local #community too.
And we are moving into new offices this weekend. It's actually right next door to our current office, but a self-contained building. Almost like a little house. No-one apart from us, will be going in or out. And it's being deep cleaned before we go in.
It's on three levels - downstairs is big and with our six desks, we can be more than 1m+ apart easily. Level two is a bathroom and an office which is the green screen room, as well as a general breakout area.Level three is a kitchen and another large room which is where a massive smart TV is being installed, together with #online meeting facilities.
Why am I excited about the new office? Or even going ahead with it? And why am i #investing right now?
Because we have to protect now and the future. And when we are all asked to stay at home for a long period of time, we're all going to go a bit stir crazy. With or without kids! Our new office will be a safe haven when we all need a break. It's stocked well with cleaning materials, snacks and drinks, and there will be rules about cleaning. And as long as everyone is healthy, kids can be safe upstairs watching Netflix or Youtube, playing a game, getting creative, or revising etc. - whilst we're downstairs ,doing videos on having online meetings. Or frankly just having a bit of a catch up! And no, I'm not saying everyone has to work form the office, but giving people options is the smart thing to do.
This situation isn't ideal, but taking care of your #team, #business and the local community is not only a duty of care, it's the right thing to do. Physically and Mentally.