EXPRESSEN TV – FAST AND FIRST WITH NXTEDITION

manor marketing curve
29 Apr

EXPRESSEN TV – FAST AND FIRST WITH NXTEDITION

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By nxtedition staff | nxtedition | Published 29th April 2020

The Swedish Newspaper Expressen, based in Stockholm, switch their entire broadcast system to nxtedition – the ultimate storytelling solution. Expressen runs three channels 24/7: Expressen TV – news and breaking news, DiTV – a financial news channel and Sport Expressen TV – Sports news channel. These channels are broadcasted not just on TV, but also online and mobile.

Expressen has been making TV since 2005, with a re-launch in 2015 with a focus on breaking news and has become a seasoned player in the broadcast market for newspapers in Sweden. Their experience in the broadcasting arena over the years has made them aware of what they want, and need, from a storytelling solution in order to be “fast and first” with breaking news on-air and to devices.

“We needed a modern and reliable storytelling tool to allow us to be more creative and flexible to make sure that we can focus on what’s most important for us – which is to present breaking news to our viewers, and avoid struggling with complex broadcast systems so we can present the stories in a fast and reliable way,”
- Robin Jansson, Head of Technology of Expressen TV.

Expressen chose nxtedition because of its simplicity to learn, operate and scale. The unique storytelling and collaboration aspects overshadowed any other technical and over-engineered solutions.

nxtedition provides all the journalistic planning tools, story scripting NRCS, media management, rundown creation, studio automation, graphics, ingest with metadata, website clip publishing and final channel playout all from within a single nxtedition system.

Rather than using a mix of different software from multiple vendors, the entire team of 50 collaborate within nxtedition’s single unified system from story concept right through to production delivery. The efficiency and productivity gains in creating live and pre-recorded content in nxtedition gives an unprecedented speed advantage for breaking news to viewers over their competitors.

“nxtedition and Expressen TV is a perfect fit. Expressen is a modern organisation who realised that in order to be competitive and to always improve the experience for their audience they needed to adapt to new technologies fit for the 21st century”.
- Ola Malmgren, CEO of nxtedition.

 

Read 311 times Last modified on Friday, 21 August 2020 11:43

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