IBC 365: CLOUD PLAYOUT: COVID-19 FUELLING INCREASED MIGRATION AS BROADCASTERS SEEK GREATER FLEXIBILITY

By David Davies | IBC 365 | Published 25th June 2020

Implementing some degree of cloud-based playout has been a marked trend for a while now, but this year’s momentous events are certain to accelerate developments, writes David Davies.

In the context of the profound changes that have impacted most aspects of broadcast workflows during the past few years, it was surely only a matter of time before playout underwent a similar quiet revolution. That has now arrived in the form of cloud-based playout, which opens the way for broadcasters to enjoy greater flexibility and cost-efficiency, either as a sole platform or as part of a hybrid playout infrastructure that typically includes on-premise facilities.

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