By Adrian Pennington | IBC 365 | Published 27th April 2020
The traditional means of optimising video streaming workflows have run their course. Future advances will be made in software automated by AI.
Online video providers have never been under so much pressure. Excess demand has caused Netflix, YouTube and Disney+ to tune down their bitrates and ease bandwidth consumption for everyone, in the process deliberately compromising the ultimate quality of their service.
Even once the crisis has subsided operators will have to equate scaling growth with the cost of technical investment and bandwidth efficiency. Even in a world with universal 5G, bandwidth is not a finite resource.
For example, how can an esports streaming operator grow from 100,000 to a million simultaneous live channels and simultaneously transition to UHD?
“Companies with planet scale steaming services like YouTube and Netflix have started to talk about hitting the tech walls,” says Sergio Grce, CEO at codec developer iSize Technologies. “Their content is generating millions and millions of views but they cannot adopt a new codec or build new data centres fast enough to cope with such an increase in streaming demand.”