By Nikhil Pereira | Digital Studio ME | Published 27th February 2020
What are your plans for CABSAT 2020?
The great news is that both Pixel Power and Rohde & Schwarz are together on the same booth at CABSAT. We will be there to talk to customers about all our solutions in studio production, post production, delivery and distribution.
Give us more insight into the products and services you will be exhibiting at the show?
We are showing the following areas: Create and StreamMaster Produce graphics creation tools — with a 30 year heritage in graphics creation Pixel Power can show you how your brand can come to life, how you can automate your branding workflows and how to create a stunning new look and feel for both premium channels and across all your channel portfolio. StreamMaster Deliver (channel-in-a-box) and Gallium Playout (complete workflow automation for playout) will be one of the prominent demos on the booth. Full broadcast chain monitoring solution and multiviewing software using the Rohde & Schwarz Prismon solution set. Satellite amplifiers will be the star of the show with the new PKU-100 satellite uplink amplifier.
Who is your target audience and what should they look out for in your offerings?
We are looking for customers interested in innovative solutions where they want to save money or make money in their broadcast network. Customers who are interested in workflow solutions, future proof software defined tools that can scale and change with their business.
What is the USP of your products?
There are many unique selling points of our products and services but one of the most important things to note about Pixel Power and Rohde & Schwarz is that we focus on partnering with our customers throughout the whole journey from first discussion about a new project right through to the ongoing creative, operational and technical support over many years. We are an engineering led business and driven by the desire to deliver great solutions for great broadcasters for great content.
What challenges is the market facing in the market sector your firm operates in?
“Buzz” and the need to be realistic. There is a lot of talk about new standards, new resolutions, new consumer features. But the reality is that most broadcasters don’t simply want to hear about the dream, they want to see the reality of how they can create a steady pathway to that dream over a period of time. In the past decades we have had the ‘time in motion’ studies, the ‘just in time’ movement, the ‘time to market’ period. In the 2020s I believe it’s the ‘time to trust’ decade.
What are your plans for 2020?
We will keep developing and delivering innovative solutions for our broadcaster and telecommunication customers who want to create and deliver exciting television programmes and movies — then help them deliver that to you and me on our screens at home or on the move, in the cinema or the stadium, to enjoy with family and friends.