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GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is now a member of the Wasabi partner network. Wasabi is known for its Hot Cloud Storage, a disruptively simple storage technology that delivers speed, productivity and price benefits.

“Everyone is talking about cloud storage, but the typical cloud model does not match what media users need,” said Howard Twine, chief product officer at GB Labs. “Our industry needs to store a lot of large files, potentially for a long time, and it needs to be able to download those files when it needs to broadcast or repurpose content. The Wasabi cloud model plays straight into those requirements, making it the perfect fit for media.”

Wasabi has disrupted the cloud storage model by significantly reducing costs and eliminating the egress charges that distort the offering for media users and their large file downloads. Add faster and ready access, and Wasabi offers a simple route to effectively infinite storage capacity. This makes it ideal for media applications, and particularly for archive storage.

GB Labs identified Wasabi as an ideal partner for its Unify Hub appliance. This media management platform applies intelligence to combine on premise storage – from GB Labs and other vendors – with the cloud, providing a working environment which is simple and fast, with tools for maximum productivity in production, post production and continuing storage. Unify Hub’s ability to intelligently manage data presents all content as a single, secure and coherent source, while minimising delays in moving material between the user and the cloud.

“Unify Hub and Wasabi make a perfect partnership, because our software brings intelligent management of storage, moving content between local stores and the cloud, taking capacity and speed of access into account, so you get to be as productive as possible,” said Twine.

The new partnership, already benefitting one leading US production company, means that users can create their own Wasabi account online, which takes moments, and immediately integrate it into a Unify Hub network. Users without Unify Hub can still get all the benefits of Wasabi cloud storage by linking it to GB Labs on-site storage hardware.

Published in Client News

GB Labs, innovators of powerful and intelligent storage solutions for the media and entertainment industries, is proud to be involved in the inaugural 2021 virtual HPA Tech Retreat (15 – 24 March) as a gold sponsor. Through debating the change, turmoil and incredible technological advancements seen last year, and being planned, GB Labs is looking forward to being part of this year's HPA sessions – giving a thought leadership presentation, as well as discussing how remote and home working can co-exist with top-end creative media workflows. 

“We are taking a very active role in the HPA Tech Retreat this year because it is widely recognized as a place where professionals in the industry come together and really share knowledge and experience,” Dominic Harland, CEO/CTO GB Labs said. “The open and collaborative atmosphere reflects what we are looking to achieve in creating shared production workflows. We are excited to be part of a broad sweep of industry leaders debating the creative future.” 

As well as presenting on how vision and ambition can work in harmony with powerful and intuitive technology, GB Labs is also hosting a number of roundtables debating the storage challenges of the future and how remote working can be designed for ultimate and secure workflows. 

Full information on the event can be found HERE.

Published in Client News

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