March 31, 2023 Client News

Rohde & Schwarz demonstrates sustainable broadcasting in a connected world at NAB

Rohde & Schwarz, a global leader in broadcast distribution and trusted partner in media solutions, will show its latest transmitter technology at NAB2023 (booth N1949, Las Vegas Convention Center, 16 – 19 April). This will feature the high efficiency THU9evo, and a live demonstration of 5G Broadcast.

Energy efficiency represents a major challenge for the broadcast industry, but one which must be addressed to achieve a more sustainable future for everyone. The THU9evo is a flexible, software-defined transmitter platform which delivers the high power density on the market. For ATSC broadcasting that means energy efficiency of as much as 43%.

This unprecedented high efficiency performance means an equally dramatic reduction in operating costs. This is further enhanced by the liquid-cooled design, meaning that much of the heat can be dissipated in the outside atmosphere rather than requiring expensive air conditioning in the transmitter building. Together, it is a dramatic reduction in the carbon footprint, ensuring that terrestrial transmission is the sustainable delivery route in a connected world.

Rohde & Schwarz, in co-operation with Qualcomm Technologies Inc., will be demonstrating 5G Broadcast at NAB2023. 5G Broadcast serves content to mobile devices without using cellular bandwidth, enabling new services like localized and pop-up channels. It also opens up valuable new revenue opportunities for transmitter network operators, like IoT data multicasting, for example to the automotive industry.

“Minimizing the carbon footprint is a vital mission for everyone,” said Thomas Janner, Director R&D Broadcast Application at Rohde & Schwarz. “Transmitters have traditionally been power hungry devices, but we have been tirelessly working to refine the electronic architecture to maximize operational efficiency and minimize the power consumed. Added to that, the ability to introduce new services like 5G Broadcast to the industry, which will enable new business models, makes terrestrial transmission even more interesting,” he added. “We look forward to showing NAB visitors how R&S transmitters pave the way to a sustainable future.”

See the complete range of Rohde & Schwarz technology in demonstrations on booth N1949 at NAB2023, or go to www.rohde-schwarz.com for more information.

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