May 29, 2024 Client News

Pebble brings flexible, secure, stable playout automation to BroadcastAsia

Pebble, the leading automation, content management and integrated channel specialist, is showing its proven and widely used playout automation solutions at BroadcastAsia 2024. The presentation will underline the unique flexibility of the architecture to meet the needs of all broadcasters, including support for best-of-breed systems, integrated channels and remote operations. 

Pebble has led the industry in secure and stable playout automation and content management, with the enviable reputation of being a trusted supplier to major broadcasters and content companies worldwide. 

The product portfolio provides solutions from a single channel to a very large numbers of concurrent channels, while providing full functionality for premium services, including channels that need to handle the complexity of live events. 

The architecture meets the needs of broadcasters who prefer to build playout systems with best-of-breed components from multiple vendors, as well as those who are migrating to IP and using all-in-one playout engines, or any combination of both. To meet all these requirements, Pebble provides enterprise automation and the most flexible integrated channel solution supporting SDI, SMPTE ST2110 and NDI sources and feeds, all in one server. 

“For more than 20 years our business focus has been entirely on excellence in playout automation,” said Mat Shell, head of global sales at Pebble. “That alone makes us unique: we are not a media technology company that also does playout; we are specialists in automated delivery.

“Our position gives us a clear understanding of the market and where it is heading,” Shell continued. “We know the key issues facing broadcasters today: the need to bridge SDI and IP environments; the move to hybrid ground and cloud solutions to create the most cost-effective, flexible and powerful architectures; and the ever-growing importance of security in a world where cyber-threats grow ever more dangerous. That understanding drives our R&D spending and is at the heart of Automation 2.0.” 

Pebble’s automation technology powers more than 1500 channels in 70 countries worldwide, embracing advanced automation, multi-language and multi-region delivery with unparalleled efficiency, reliability and sustainability. See Pebble’s technology in action on stand 6H1-8 at BroadcastAsia 2024

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